LeanIT · LinkedIn · September 2026
Overview
The numbers
At a glance
LeanIT's LinkedIn audience grew by 9 followers to 363 in September (+2.54%). To keep growing this audience, it is important that Ian and the LeanIT team continue to invite followers to the page on a monthly basis. [NOTE: Action for team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times LeanIT’s content was seen. During August, impressions reached 1,122, an increase of +11.6%, this is good considering last period our impressions increased by 337.9% showing that were are continuing to see improvement in visibility. The strongest post by impressions was the post about meeting with the Jersey Cyber Security Center, which achieved 247 impressions.
Impressions represent the total number of times LeanIT's content was seen. During August, impressions reached 907, a decrease of -24.79% with average impressions per post published post going from 119.10 to 102.40, [explanation].
The strongest post by impressions was a testimonial from a financial adviser which saw 154 impressions, shortly followed by a post on Microsoft Copilot linking to a blog post on the website which saw 145 impressions.
Total impressions for September were 907, down 25% on August. Most of this decline came from lower residual reach from posts published in earlier months, rather than from September’s own content. The eight posts published in September generated 819 impressions (down 14%), averaging around 100 per post. Reach peaked with the client testimonial post (154) and the Microsoft Copilot post (145).
Interactions
Reactions
Comments
Clicks
Shares
At a glance
We can see a growth in interactions in this period with 45 reactions and 32 clicks. The strongest post was about meeting with the Jersey Cyber Security Center, which achieved a 9.70% engagement rate with 8 reactions and 16 clicks. It is good to see people are not only reacting to the content but also clicking through to the website. This month we saw a decrease with 0 comments and 1 share, to help this it is important that the team are interacting with company content. [Action LeanIT team to comment on company posts]
· Published posts generated 69 interactions, down slightly from 71 (-2.82%). Engagement rose from 7.45% to 8.42%, an increase of 0.97 percentage points: interactions held up better than impressions.
· These interactions comprised 45 reactions (+15.38%), 21 clicks (-25.00%), three shares (-25.00%) and no comments. The phishing post accounted for 10 of the 21 clicks (47.62%).
· Across all content viewed during September, Metricool recorded 47 reactions, 21 clicks, no comments and no shares. This is a different reporting scope from the published-post figures.
Top posts
Sept 2026
At a glance
The strongest performing posts during August were around cloud migration, Cyber Security and switching providers. The Cloud migration post delivered the highest engagement rate at 12.3%, followed by the Cyber Security meeting post at 9.7% and the post on switching IT providers post at 8.0%. All three posts performed above LinkedIn's average engagement benchmark of 3.38%, indicating that educational and services content is resonating with the audience.
1. 15 September Phishing awareness
15.38% engagement; 78 impressions; 12 interactions (two reactions and 10 clicks). Practical security advice prompted the strongest response relative to views, although the audience sample was small.
2. 29 September New starter IT preparation
10.17% engagement; 59 impressions; six interactions, all reactions. The everyday business scenario resonated, but the post had only around one day before the reporting period ended.
3. 23 September Financial adviser testimonial
9.74% engagement; 154 impressions; 15 interactions (10 reactions, three clicks and two shares). It combined the greatest visibility with the highest interaction total, making local client proof a useful theme to repeat.
Floor Ten suggestions
Continue developing practical content around cyber security, migration projects and testimonials, as these themes generated the strongest engagement during August. The significant increases in impressions, reactions and clicks suggest that content is attracting more attention to the LeanIT brand. To build on this momentum, we will continue sharing educational content that addresses common IT challenges and demonstrates real-world client outcomes, alongside a big focus on cyber security with the change in legalisation and the upcoming new service once information is received.
· Build on practical cybersecurity advice. Test a short phishing checklist or a simple scenario showing what staff should do when an email looks suspicious. The September phishing post generated almost half of published-post clicks.
· Share more approved client testimonials and case studies. Lead with the business problem and the outcome, following the financial adviser post, which achieved the highest impressions and interaction total.
· Continue everyday IT scenarios, such as preparing a new starter or making files easier to find. Review the new starter post again after it has had more time to gather impressions before treating it as a repeatable winner.
· Keep Microsoft Copilot in the mix. Its 145 impressions and 12 interactions support another practical example focused on one task, rather than a broad service overview.
· Make security content specific and useful. The phishing post achieved 15.38% engagement compared with 4.88% for the legislation update. Test posts that explain a clear action businesses can take, and connect relevant advice to Watchtower without assuming the service has already been tested in these results.
· Encourage genuine discussion and local visibility. Ask one straightforward question in selected posts and invite the LeanIT team to add useful comments. Track Jersey follower share, comments and post impressions alongside engagement rate.
· Keep a clear contact route on relevant posts and check the LinkedIn page button destination. Measure enquiries separately: post clicks and page views do not show whether a lead was generated.