Mudita · Instagram · September 2026
Overview
The numbers
At a glance
This month we gained 27 followers since making the account public, with 20 gained on 1st of September. This is agood place to start but going into October our focus is to keep growing the following. One thing that will massively help with this would be putting out Mudita launch content on the Hair Central instagram page and newsletter. F10 will draft a post for the Hair Central instagram page and share with Sharon. [Action Sharon to send newsletter to Hair Central mailing list and put out post on Hair Central Instagram]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
At a glance
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- Instagram delivered 10.40K views and averaged 174 reach per day. Reach climbed sharply from 16 Sep in line with the ads.
- Feed posts averaged 21.56 reach. The launch post (1 Sep) reached the most people, 65.
- Reels averaged 75.75 reach, about 3.5x feed posts. The top reel, Moisturising Hair Mask (21 Sep), reached 178.
- The 26 stories delivered 245 impressions, averaging about 9 reach each.
Instagram delivered 10.40K views and averaged 174 reach per day. Reach climbed sharply from 16 September, inline with the ads.
Interactions
Reactions
Comments
Shares
At a glance
- Instagram had 125 interactions: 91 likes and 13 shares on posts, plus 21 likes on reels.
- Engagement was strong on posts (30.14%) and lower on reels (6.93%).
- All 13 shares came from one post, the 16 Sep ingredients carousel.
- There were no comments, saves or story replies. Story viewers mostly tapped forward.
Top posts
Sept 2026
At a glance
Top 3 posts by engagement
- 16 Sep, "At Mudita, we know ingredients matter…" (carousel): 129.41%. It got 9 likes and 13 shares from a reach of 17.
- 8 Sep, "Once our clients go OWAY they never go back…": 45%, with 9 likes from a reach of 20.
- 23 Sep, "When good ingredients come together…" (carousel): 33.33%, with 6 likes from a reach of 18.
Small reach inflates these percentages, but ingredient-focused carousels are clearly the strongest content. The 11 Sep how-to reel was close behind at 31.58%.
Floor Ten suggestions
- Post more reels (only 4 went out this month), since they reach 3.5x more people. How-to and education reels perform best.
- Make ingredient carousels and hair-type content a regular feature, mirroring the hair-type ad campaign.
- Promote the quiz in posts, stories and the bio link to lift completions at no extra cost per lead.
- Add calls to action ("save this for later", "which is your hair type?") and story stickers such as polls and questions to start conversations.
- Use the "exclusive OWAY retailer in the Channel Islands" angle with local Jersey hashtags and OWAY collaborations to restart follower growth.
- Keep posting consistent, with no gaps like 12–13, 19–21 and 26–28 Sep. Feed posts stopped after 25 Sep.