FCM · LinkedIn · Feb 2026
Overview
The numbers
At a glance
We have increased our LinkedIn followers by c1.5% from the previous period. This is a steady increase. Please can the FCM page admins use some of their 100 credits to invite people to follow the page on a monthly basis so that this continues to grow.
[Action: This note is to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times your posts were seen. Impressions for the number of posts and size of the account is good. We have been pretty static in terms of impressions in February, continued engagement by the team will help to boost this.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
Reactions have been high this period and it is great to see comments increasing by 450%! Clicks are also high at 388 in the period which shows the content is moving the audience through the funnel. We believe the new content design is also helping here. As a reminder, we must make sure that the team are commenting on posts on a regular basis as comments are down. [Action: This note is to be shared with the team]
Top posts
Feb 2026
At a glance
Our top 3 performing posts in this period were focussed on services and a client testimonial. We will continue with this kind of content as part of our plan in March. Overall engagement has been very strong in this period. Note: Good Linkedin engagement average rate - 3.38%
Floor Ten suggestions
In March we will continue to play with the new post designs and balance the "family owned" message with more know, like and trust based content.