FCM · LinkedIn · Jan 2026
Overview
The numbers
At a glance
We have increased our LinkedIn followers by c1% from the previous period. FCM page admins should use some of their 100 credits to invite people to follow the page on a monthly basis so that this continues to grow. [Action: This note is to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times your posts were seen. Impressions for the number of posts and size of the account is good. There is an expected decrease due to increased activity in December impacting January's numbers.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
Reactions have been high this period given the number of posts but comments have dropped by 60% and shares have dropped to zero. As a reminder, we must make sure that the team are commenting on posts on a regular basis as comments are down. [Action: This note is to be shared with the team]
Top posts
Jan 2026
At a glance
Our top 3 performing posts in this period were all focussed on the team and how they support FCM's clients. We will continue with this kind of content as part of our plan in Febraury. Overall engagement has been good in this period. Note: Good Linkedin engagement average rate - 3.38%
Floor Ten suggestions
In February we will focus on a mix of team, service and "family owned" messaging and increase the posting frequency.