FCM · LinkedIn · Dec 2025
Overview
The numbers
At a glance
We have increased our LinkedIn followers by c1.5% from the previous period. This is steady increase month on month. For higher growth the FCM page admins should use some of their 100 credits to invite people to follow the page on a monthly basis so that this continues to grow.
[Action: This note is to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times your posts were seen. Impressions for the size of the account is very good in this period. And we are pleased to see a c.12% increase on the previous month. This may be due to more people scrolling over the festive period.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
Reactions have been high this period and we are particularly please with the c.207% increase in clicks. This shows that our content is driving the audience through the funnel to find out more. Comments have dropped by c.17%. It is very important that the team are commenting on posts on a regular basis to drive wider engagement. [Action: This note is to be shared with the team]
Top posts
Dec 2025
At a glance
Our top 3 performing posts in this period were all celebratory and focussed on charity initiatives and team achievements. This kind of content performs well because it links to other people outside of FCM. Overall engagement has been good very in this period. Note: Good Linkedin engagement average rate - 3.38%