FCM · LinkedIn · July 2026
Overview
The numbers
At a glance
FCM’s LinkedIn audience continued to grow in July, with followers increasing to 749, a month-on-month change of +1.08%. This steady growth was supported by a higher publishing cadence, with 15 posts shared during the month, up +114.29% from June. This was due to the scheduling software issue, in June where posts did not go live as scheduled and these 3 extra posts were added to July.
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
July was a much stronger month for reach, with impressions rising to 6,480, an increase of +190.71%. Unsurprisingly, the strongest post by impressions was Laurence Armstrong’s retirement post, which achieved 2,178 impressions and 146 interactions, demonstrating the continued impact of people-led content, and the importance of sharing business milestones.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
Interactions increased significantly during July, rising to 1,254, a month-on-month increase of +570.59%. The standout post was the team attending the Carey Olsen day out, which generated 475 interactions, making it the highest-performing post by total engagement. Strong click performance also contributed to overall interaction growth, with clicks increasing to 1,015 (+534.38%). This is great to see as it shows that the audience are following the content to the website.
Top posts
July 2026
At a glance
The three strongest content themes during July were people-led updates, relationship-focused content and community involvement. Laurence Armstrong’s retirement announcement led on impressions (2,178), the Carey Olsen day post delivered 475 interactions, and the Jersey Hospice Summer Huddle update generated 287 interactions. The best-performing post by engagement rate was the Carey Olsen post, achieving an engagement rate of 82.18%, substantially above the LinkedIn average for company pages of 3.38%. These results indicate that authentic stories featuring people, relationships, and community connections continue to resonate strongly with audiences.
Floor Ten suggestions
Continue focusing on relationship-led updates and community involvement, alongside services messaging. July’s results suggest this content mix is still supporting stronger visibility and engagement.