FCM · LinkedIn · August 2026
Overview
The numbers
At a glance
FCM's LinkedIn page reached 759 followers in August, up 1.34% versus July.The team should continue inviting contacts to follow the page each month to support steady follower growth. [Action to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
The page generated 4,039 impressions during August, down 37.69% on the previous period, which is likely down to the reduction in posts versus July (reminder that July had 3 extra posts than normal). The top performing post by impressions was a video featuring the Natalie Workman, which gained 1,022 impressions, followed by the equity incentives post at 519 impressions and post about Claire Tucker at 444 impressions.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
Reactions, comments and clicks were all down during August, which is likely due to the reduction in posts versus July and the summer break. The top performing post based on interactions was the Client Services Director video, which gained 35 reactions, 4 comments and 94 clicks, giving it an engagement rate of 13.11%. This was followed the video of Franck Matthews which also generated good interaction. It would be good to organise a shoot in the new year to produce more video content to use for socials. [ACTION Floor Ten to schedule]
Top posts
Aug 2026
At a glance
The three strongest content themes this month were people-led content, and relationship-focused content. These themes continue to perform well month on month, which gives us a strong indication of what resonates well with the audience. Natalie's video on the FCM approach gained a 13.11% engagement rate, followed by a post of FCM's independence which had a 12.5% engagement rate, then Franck's video on equity incentives which gained a 11.01% engagement rate.
Floor Ten suggestions
In September we will continue to focus on relationship led updates, services messaging and topical posts ahead of the October strategy discussion.