FCM · LinkedIn · Mar 2026
Overview
The numbers
At a glance
We have increased our LinkedIn followers by a very small margin in this period. The FCM team have been very busy and we are assuming that invites to follow the page have dropped off. As a priority in April, please can the FCM page admins use some of their 100 credits to invite people to follow the page so that this continues to grow.
[Action: This note is to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times your posts were seen. On March 12th LinkedIn changed their algorithm to the new "360 brew". This change has resulted in a drop in impressions across all accounts with the algorithm now prioritising page views and shares. For FCM this has seen a c.28% drop in impressions. But we have also seen a 28% increase in page views. We are monitoring this closely.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
Reactions were very high in the previous period hence the drop this month! Clicks, reactions and comments are all still good but not as good as Febraury. As a reminder, we must make sure that the team are commenting on posts on a regular basis as comments are down. [Action: This note is to be shared with the team]
Top posts
Mar 2026
At a glance
Our top 3 performing posts in this period were focussed on client case studies and team growth. We will continue with this kind of content as part of our plan in April and the FCM team have an action regarding client testimonials too. Overall engagement was good in this period. Note: Good Linkedin engagement average rate - 3.38%
Floor Ten suggestions
In April we will focus on content that can drive page views and reactions whilst keeping an eye on the changing algorithm.