Optifi · Linkedin · Feb 2026
Overview
The numbers
At a glance
We have seen continued growth in our LinkedIn followers by +1.49% from the previous period. We can see that the industry, role and seniority of the followers is aligned to the target customers, but the majority of the businesses following have 11-50 people. Reminder that Optifi page admins should use some of their 100 credits to invite people to follow the page on a monthly basis so that this continues to grow. [Action: This note is to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times your posts were seen. It also tells us if the algorithm likes the content and is showing it to people. Impressions for the number of posts in this period (11) and size of the account is very good. You can see from the table that we are building these back up, following the period of not posting in December/January (we started posting on 20/01/26) Consistent content = more reach. The posts that gained the most impressions this period are posts including Stuart, Alain or Cara.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
Reactions have grown consistently this month by +183.33% vs Jan, but comments have dropped by -66.67%. Reminder for team members to comment on posts regularly as comments are down. [Action: This note is to be shared with the team]
Top posts
Feb 2026
At a glance
Our top 3 performing posts in this period were a mix of video clips, event reminders and a carousel post focused on how we work. The fact that this knowledge building content has performed well is very encouraging. Overall engagement has been good in this period with the lowest engagement being 5.56%. Note: Good Linkedin engagement average rate - 3.38%.
Floor Ten suggestions
We have seen good impressions and reaction this month. We will continue with this kind of content as part of our plan in March and continue to test things as we go. Hoping to see an increase in followers and comments.