Optifi · Linkedin · Jan 2026
Overview
The numbers
At a glance
We only began posting on 20th January with 5 total posts in the month. With that said we have increased our LinkedIn followers by c2.5% from the previous period. Optifi page admins should use some of their 100 credits to invite people to follow the page on a monthly basis so that this continues to grow. [Action: This note is to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times your posts were seen. Impressions for the number of posts and size of the account were good in this period and the uptick in posting accounted for a big jump in impressions following a period of low to no posting.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
Reactions have been high this period given the number of posts but comments have dropped by 25% and shares are at zero dropped to zero. We must make sure that the team are commenting on posts on a regular basis as comments are down. [Action: This note is to be shared with the team]
Top posts
Jan 2026
At a glance
Our top 3 performing posts in this period were all focussed on what Optifi does and how you do it. The fact that this knowledge building content has performed well is very encouraginf. We will continue with this kind of content as part of our plan in February and continue to test things as we go. Note: Good Linkedin engagement average rate - 3.38%
Floor Ten suggestions
February will be our first full month of content where we will focus increasing the posting frequency and finding our tone of voice and rhythm.