Optifi · Linkedin · May 2026
Overview
The numbers
At a glance
We are still seeing an increase in follower growth this period, by +1.85%, which shows we are still building the audience in the right direction. To keep this steady growth page admins should continue to invite people to follow the page on a monthly basis so we can continue to see this growth. [Action: This note is to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times your posts were seen. It also tells us if the algorithm likes the content and is showing it to people. Impressions have decreased this month by -19.93%, this is likely due to the increase last month because of our standout post on 22nd April which generated 1,758 impressions. So although our impressions decreased from April we are still seeing graph from the decrease in March due to the change in algorithm. We will be keeping an eye on impressions in June.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
In this period, we have seen an increase of +21.43% in comments, a decrease of -22.22% in interactions and a decrease of -26.17% in clicks. This is also likely due to the spike in interactions in the previous period, we will continue to keep an eye on this following the algorithm change in March. Team members to continue commenting on posts to keep engagement up. [Action: This note is to be shared with the team]
Top posts
May 2026
At a glance
Our top 3 performing posts included content around services, business efficiency and the Tech awards shortlisting. Overall engagement has been good in this period with the highest engagement being 11.80%. Note: Good Linkedin engagement average rate - 3.38%.
Floor Ten suggestions
Continue with pain/solution posts and more people centred posts once we have more video to share in June following Stuart's edit of the last video shoot.