Optifi · Linkedin · Apr 2026
Overview
The numbers
At a glance
Follower growth continued steadily, by +3.17% from the previous period, which shows the audience is still building in the right direction. Optifi page admins should continue to invite people to follow the page on a monthly basis so we can continue to see this growth. [Action: This note is to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times your posts were seen. It also tells us if the algorithm likes the content and is showing it to people. Impressions strongly improved by +35.97% following the decrease last period due to the algorithm change. Helped by more consistent posting and a standout post on 22nd April (post on Alain), which generated 1,758 impressions and 156 interactions.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
Interactions were positive overall with reactions up +17.69%, comments up 350% and clicks up. Suggesting the content has the right CTAs. Team members to continue commenting on posts to keep engagement up. [Action: This note is to be shared with the team]
Top posts
Apr 2026
At a glance
Our top 3 performing posts included content around AI, digital transformation, data, compliance and business efficiency. This worked well especially when it focused on real-world challenges faced by trust and corporate services businesses. Overall engagement has been good in this period with the highest engagement being 34.06%. Note: Good Linkedin engagement average rate - 3.38%.
Floor Ten suggestions
Continue with pain/solution posts and more people centred posts once we have more video to share in May following Stuart's edit of the last video shoot.