Optifi · Linkedin · Mar 2026
Overview
The numbers
At a glance
We have seen continued growth in our LinkedIn followers by +2.77% from the previous period. Reminder that Optifi page admins should use some of their 100 credits to invite people to follow the page on a monthly basis so that this continues to grow. [Action: This note is to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times your posts were seen. It also tells us if the algorithm likes the content and is showing it to people. Impressions are down 39.59% from last period. On March 12th LinkedIn changed their algorithm to the new "360 brew". This change has resulted in a drop in impressions across all accounts with the algorithm now prioritising page views and shares. We are monitoring this. The posts that gained the most impressions this period are posts including Stuart or Alain (same as last period). People like to see people, which is good to note going forward.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
Reactions have seen a decline of -34.45% this month in comparison to Feb, however comments have seen an increase of 300%. We saw some comments from Alain alongside some organic comments too (none team members). Reminder for team members to keep commenting on posts. [Action: This note is to be shared with the team]
Top posts
Mar 2026
At a glance
Our top 3 performing posts in this period were a mix of video clips and carousel posts focused on how we work. This kind of content is continues to perform well and we hope to have more video to share in April following Stuart's edit of the last video shoot. Overall engagement has been good in this period with the highest engagement being 45.5%. Note: Good Linkedin engagement average rate - 3.38%.
Floor Ten suggestions
We have seen the increase in followers and comments that we aimed for this month. Alongside some good impressions, the posts that were most successful included video/photos of the team and info based content. This is something we will keep a focus on and monitor going into April.