EWG · Linkedin · Apr 2026
Overview
The numbers
At a glance
Follower growth continued steadily, by +1.99% from the previous period, which shows the audience is still building in the right direction. EWG page admins should continue to invite people to follow the page on a monthly basis so we can continue to see this growth. [Action: This note is to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times your posts were seen. It also tells us if the algorithm likes the content and is showing it to people. Impressions strongly improved by +46.52% following the decrease last period due to the algorithm change. Supported by a standout post on Jane Dorgan joining the team and a post on Jersey Bulls Academy. These community style posts seem to perform well on impressions - this could be due to tags gaining a dual audience e.g. Bulls and EWG audience.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
Following a dip due to the algorithm change, our interactions were positive overall with reactions up +8.59%, comments up +45.45% and clicks up +216%. Suggesting the content has the right CTAs. Team members to continue commenting on posts to keep engagement up. [Action: This note is to be shared with the team]
Top posts
Apr 2026
At a glance
Our top 3 performing posts in this period were community and problem/solution posts. This kind of content is continues to perform well. Overall engagement has been good in this period with the highest engagement being 28.35%. Note: Good Linkedin engagement average rate - 3.38%.
Floor Ten suggestions
Continue with pain/solution posts and more people centred posts in May. Hopefully will have more information to post more technical and relevant content. We will also have a focus on the 15th Birthday.