EWG · Linkedin · Feb 2026
Overview
The numbers
At a glance
We have seen continued growth in our LinkedIn followers by +1.27% from the previous period. We can see that the industry, role and seniority of the followers is aligned to the target customers with the top industries being financial and professional services. Reminder that EWG page admins should use some of their 100 credits to invite people to follow the page on a monthly basis so that this continues to grow. [Action: This note is to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times your posts were seen. In February we had 4579 impressions which is down by -7.96% to the previous period. However, our average impressions for H2 2025 were c.5k a month so we are now back on track following the spike in December. We are struggling to get the information we need from the EWG team to allow us to create more varied content. This was discussed at the Strategy session on 8/1/2026 and we agreed for better communication going forward.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
This month we saw a significant increase across all interactions, with a +42.77% increase in reactions, a +133.33% increase in comments and a +108.55% increase in clicks. This tells us that the content is performing well with the audience even if the algorithm is not driving impressions as expected.
Top posts
Feb 2026
At a glance
Our top 3 performing posts in this period included content based around services in both photo and carousel formats. The carousels format gained the highest engagement of 43.4%. This is likely because the post prompts the reader to click through the images to find out more, capturing their attention. We know carousel posts perform well and they will continue as part of our content mix. Note: Good Linkedin engagement average rate - 3.38%.
Floor Ten suggestions
We have seen good reactions this month, and will keep an eye on the impressions in March.