EWG · LinkedIn · Jan 2026
Overview
The numbers
At a glance
We have increased our LinkedIn followers by 3.15% from the previous period. Reminder for EWG admins to use some of their 100 credits to invite people to follow the page on a monthly basis so that this continues to grow. [Action: This note is to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times your posts were seen. Impressions in this period have decreased as expected due to the high activity in December around the festive period and 'WealthBriefing Channel Islands Awards 2025' win impacting January's numbers. Page views however, continue to rise as we move more prospects through the funnel.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
As expected reactions have dropped due to the high volume of interactions last period. In order to see that increase again, we must make sure that the team are commenting on posts on a regular basis as comments are down. [Action: This note is to be shared with the team]
Top posts
Jan 2026
At a glance
Our top 3 performing posts in this period were all focussed pain points and EWG's client care. Overall engagement has been good in this period an we will use February as a baseline once the stats from December stop impacting the data. Note: Good Linkedin engagement average rate - 3.38%
Floor Ten suggestions
In February we will focus on continued education content about the platform and it's benefits as well as client problem content.