EWG · Linkedin · May 2026
Overview
The numbers
At a glance
Follower growth has continued with an increase of +2.69% from the previous period, which shows the audience is still building in the right direction. EWG page admins should continue to invite people to follow the page on a monthly basis so we can continue to see this growth. [Action: This note is to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times your posts were seen. It also tells us if the algorithm likes the content and is showing it to people. Impressions have continued to grow again this month with a +125.59% increase, this spike is due to a standout post on the 15th anniversary which gained 6,351 impressions. As per las period, community style posts are performing well on impressions which is likely due the tags driving a wider audience.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
Following a dip in March due to the algorithm change, we are please to see our interactions increasing with reactions up +114.69%, comments up +112.50% and clicks up +58.54%. Solidifying the content has the right CTAs. Team members to continue commenting on posts to keep engagement up. [Action: This note is to be shared with the team]
Top posts
May 2026
At a glance
Our top 3 performing posts in this period were community/15th anniversary posts and a post on services. This kind of content continues to perform well. Overall engagement has been good in this period with the highest engagement being 21.07%. Note: Good Linkedin engagement average rate - 3.38%.
Floor Ten suggestions
Continue with pain/solution posts and more people centred posts in June as these have been performing well. Hopefully will have more information to post more technical and relevant content that will bring us more conversion on top of interactions and impressions.