EWG · Linkedin · May 2026
Overview
The numbers
At a glance
Follower growth has continued with an increase of +2.69% from the previous period, which shows the audience is still building in the right direction. EWG page admins should continue to invite people to follow the page on a monthly basis so we can continue to see this growth. [Action: This note is to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times your posts were seen. It also tells us if the content is liked by the algorithm. May was an excellent month for EWG, with impressions up 124.59% to 11.21K, showing a major increase in visibility. This spike is due to a standout post on the 15th anniversary which gained 6,351 impressions. As per last period, community style posts are performing well on impressions which is likely due the tags driving a wider audience.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
Following a dip in March due to the algorithm change, we are please to see our interactions increasing with reactions up +114.69%, comments up +112.50% and clicks up +58.54%. Solidifying the content has the right CTAs. Team members to continue commenting on posts to help keep engagement up. [Action: This note is to be shared with the team] Anniversary-related content performed well, with the post recognising the people who helped build the business achieving 1,369 impressions and 11 interactions.
Top posts
May 2026
At a glance
Our top 3 performing posts in this period were community/15th anniversary posts and a post on services. Overall engagement has been good in this period with the highest engagement being 21.07%. Note: Good Linkedin engagement average rate - 3.38%.
Floor Ten suggestions
In June we will continue with pain/solution posts and more people centred posts as these have been performing well. Hopefully will have more information from the EWG team on technical content that will bring us conversions on top of interactions and impressions.