EWG · Linkedin · Mar 2026
Overview
The numbers
At a glance
We are seeing continued growth in our LinkedIn followers by +1.01% from the previous period. Reminder that EWG page admins should use some of their 100 credits to invite people to follow the page on a monthly basis so that this continues to grow. [Action: This note is to be shared with the team]
Community growth
Followers
Paid followers
Total content
Content reach
Impressions
Posts
Page views
Avg unique visitors
At a glance
Impressions represent the total number of times your posts were seen. It also tells us if the algorithm likes the content and is showing it to people. Impressions are down -25.92% from last period. On March 12th LinkedIn changed their algorithm to the new "360 brew". This change has resulted in a drop in impressions across all LinkedIn accounts with the algorithm now prioritising page views and shares. We are monitoring this algorithm change and will provide further info to the EWG team.
Interactions
Reactions
Comments
Clicks
Shares
At a glance
Reactions have seen a decline of -31.22% this month in comparison to Feb, however comments have seen an increase of +57.14%. We were focussed on driving impressions this month, but with the algorithm changes this has also impacted our reactions. [Action: This note is to be shared with the team]
Top posts
Mar 2026
At a glance
We continued to drive content focussed on EWG's differentiators in this period with overall engagement good. The highest engagement in this period was 16.07%. Note: Good Linkedin engagement average rate - 3.38%.
Floor Ten suggestions
We have seen the increase in followers and comments that we aimed for this month. Although the change in algorithm affected our overall performance, this is something we will keep a focus on and monitor going into April.